How to Be Found in AI Search: A Brand Stylist’s Guide for Wellness Practitioners in Marlow & Bucks
AI search prioritises websites that are genuinely helpful, clearly structured and easy to understand. Rather than rewarding clever wording or vague brand language, AI looks for content that directly answers the questions people are already asking. This means clarity, usefulness and organisation are now essential parts of good branding and SEO.
Think of it like this, your website needs to answer questions
- Use Blog and FAQ pages to do this, just as i am doing here:) Blog posts allow you to answer broader questions in depth, while FAQ sections provide clear, direct responses that AI can easily surface. Together, they help position a brand as a trusted source and make it more likely to appear in AI-generated search results.
- Clear headings and titles for each page are critical. AI needs to instantly understand what a page is about, so descriptive headings, simple language and logical structure matter more than ever. This also improves the experience for human visitors, helping them feel reassured and informed.
- Keywords should be added naturally, reflecting how people actually search. When combined with helpful content, they strengthen visibility without compromising tone or integrity. This is especially effective when paired with location-based and service-based language.
- Your homepage needs to clearly tell everyone what you do with lots of internal links with correctly names titles
- Extend your presence across google business, social media, and specialist lists online
Overall, organising a website around clear answers, structured content and accessible language helps extend a brand’s presence beyond the website itself. It builds trust, supports discoverability and ensures the brand is visible, relevant and useful in the evolving world of AI search.
I will write more but i think how you appear online from a practical perspective has become even more important - going back to populating your websites and socials with keyword heavy content so AI can pick this up.
I am working on my site alongside my clients to review how it goes so i wonder how my earch will look this time next week with my recent updates…:)
